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A Legacy of Leadership: Shaping the Future of Rice in Foodservice

As a piece of the American rice industry for over a century, Riceland Foods has played a pivotal role in shaping the culinary landscape of restaurants across the country. From small diners to upscale eateries, Riceland rice has been a staple in kitchens thanks to its consistent quality, rich variety, and commitment to sustainability. For restaurant owners, operators, and food suppliers, choosing Riceland isn’t just about sourcing a top-tier product; it’s about partnering with a company whose history, values, and innovations align with the needs of today’s foodservice industry.

From Farm to Table: The Birth of Riceland and Its Commitment to Foodservice 

Founded in 1921 as a farmer-owned cooperative, Riceland was built on the principles of quality, community, and trust. Unlike many of our competitors, Riceland’s unique cooperative model ensures that every bag of rice is directly tied to the hands that grew it. This close relationship with our farmers allows us to ensure that your kitchen receives only the best rice grown in the U.S.

This farmer-first approach means that Riceland rice is not just another commodity; it’s a product with a story. For restaurant operators, this translates into a powerful selling point—offering diners an ingredient that supports American farmers. With Riceland, you’re not just putting rice on the plate; you’re putting heritage, dedication, and a commitment to quality at the forefront of your menu.

Consistency and Innovation: Elevating Restaurant Menus for Decades

Consistency is key in the foodservice industry, and Riceland has spent decades perfecting our milling and processing techniques to ensure that every grain of rice meets the highest standards. From classic long-grain rice to aromatic jasmine and nutty brown varieties, Riceland provides a diverse portfolio of rice options that chefs can rely on to deliver perfect results every time. 

Riceland’s innovation through our Research & Technical Center makes us the preferred choice for restaurants looking to elevate their dishes, from elegant risottos to comforting rice pilafs. Our commitment to constant improvement ensures that your kitchen stays ahead of culinary trends, offering diners fresh and exciting rice-based dishes that stand out on the menu.

Sustainability Matters: Meeting the Demands of Eco-Conscious Diners

Today’s diners are more informed than ever, seeking out restaurants that prioritize sustainability and responsible sourcing. Riceland leads the rice industry in sustainable practices, including our Carbon ReadyProgram, which encourages farmers to adopt environmentally friendly techniques that reduce greenhouse gas emissions and conserve water. This commitment allows you to offer a product that resonates with eco-conscious diners, setting your restaurant apart in a competitive market.

By integrating Riceland rice into your menu, you’re not just serving delicious dishes; you’re making a statement about your restaurant’s values and dedication to a sustainable future.

Supporting Your Success: Riceland’s Commitment to the Foodservice Industry

At Riceland, we understand that success in the restaurant industry goes beyond the quality of the ingredients—it’s also about the support you receive from your suppliers. That’s why we offer more than just rice; we can provide resources, insights, and tools designed to help your business thrive. From recipe development and menu ideas to educational resources on rice varieties and cooking techniques, Riceland is your partner in culinary excellence.

Versatility on the Menu: Rice That Works for Every Concept

Riceland rice’s versatility makes it an essential ingredient for any restaurant, regardless of its concept. From casual dining to fine dining, Riceland’s portfolio includes rice options that fit every style, cuisine, and budget. For chefs, rice’s ability to act as a blank canvas allows for endless creativity, whether you’re crafting a comforting bowl of jambalaya, an elegant sushi roll, or a hearty grain bowl.

The long shelf life and ease of preparation make rice an attractive option for busy kitchens, helping to reduce waste and streamline operations. By incorporating Riceland rice into your menu, you’re offering a product that’s not only versatile and delicious but also operationally efficient—a critical factor for today’s fast-paced foodservice environments.

A Future-Focused Partnership: Riceland’s Vision for Tomorrow 

Looking ahead, Riceland remains dedicated to exploring new technologies and practices that enhance the efficiency and sustainability of our operations, ensuring that our products continue to meet the evolving needs of restaurant operators. As we move forward, our focus on quality, consistency, and sustainability will continue to guide every decision, reinforcing our role as a trusted partner for the foodservice industry. 

For restaurant owners, operators, and suppliers, choosing Riceland means aligning with a brand that shares your commitment to excellence.Our legacy of over 100 years is not just a testament to where we’ve been, but a promise of where we’re going—towards a future where quality, sustainability, and innovation go hand in hand.

As your kitchen continues to evolve, you can count onRiceland to provide the products and support you need to create memorable dining experiences that keep customers coming back.

For more information on how Riceland can support your restaurant’s success, visit our website or reach out to your Riceland representative today.