Dining Out With Rice

Whether diners are looking to try something new and adventurous or just satisfy the craving for something familiar and comfortable, the good news is that 75% of diners eat a rice dish at least once a month. Not all diners are alike so many will look for rice more frequently when it comes to certain cuisines and dishes.  When families choose to dine out, 60% are eating rice dishes several times a month with nearly 30% of families saying they are eating more rice dishes now than they did the previous year.  Surprisingly, foodies are eating rice at a lower rate than families when dining out, with just over 50% eating rice dishes several times a month. Within the foodie group, 70% say they are eating the same amount of rice dishes as they did last year while 20% are eating more. With foodies, staying relevant is about keeping your menu options fresh and exciting.  Only 35% of older, routine diners eat rice dishes several times a month. This group is holding steady in their dining habits with 80% eating the same amount of rice as they did last year. A small amount, less than 10%, are eating more.