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National Rice Month: Celebrating the World’s Most Versatile Grain
September is National Rice Month! The retail consumers preferences and priorities continue to shift, and Riceland is here to help give you a snapshot of the current trends. We are highlighting some current grocery trends and how Riceland rice can be the perfect fit.
1. Health and Wellness Focus
Consumers are increasingly prioritizing health and wellness, seeking foods that provide nutritional benefits. All Riceland rice is Non-GMO project verified, fat-free, and cholesterol free. Retailers can highlight these rice benefits as compared to refined grains, catering to shoppers looking to make better dietary choices.
2. Sustainability and Eco-Friendly Products
Sustainability continues to be a driving force in grocery retail, with consumers gravitating toward brands that emphasize eco-friendly practices. Riceland’s commitment to sustainable farming, such as the CarbonReady Program, aligns well with this trend. Retailers can leverage Riceland’s sustainability story to attract environmentally conscious shoppers by promoting rice products that support sustainable agriculture.
3. Global Flavors and Ethnic Foods
The growing popularity of global flavors has led to increased demand for international ingredients, including rice varieties that are staples in diverse cuisines. Retailers can capitalize on this trend by stocking specialty rice types like Riceland’s Jasmine rice, along with recipe inspiration for dishes such as paella, bibimbap, or biryani. Highlighting these products with cultural and culinary storytelling can entice shoppers to explore new flavors.
4. Plant-Based and Flexitarian Diets
The shift towards plant-based eating continues to gain momentum, with many consumers adopting vegetarian, vegan, or flexitarian lifestyles. Rice, as a versatile and plant-based ingredient, is an ideal component for these diets. Retailers can promote rice as the perfect base for plant-based meals, grain bowls, and meatless dishes, helping shoppers incorporate more plant-based options into their diets.
5. Gluten-Free and Allergen-Friendly Products
There is a growing demand for gluten-free and allergen-friendly foods, as consumers with dietary restrictions seek safe and inclusive options. Rice is naturally gluten-free, making it an attractive choice for those avoiding gluten. Retailers can market our rice as a versatile and safe option for individuals with gluten intolerance or other dietary needs, enhancing their allergen-friendly product offerings.
6. Transparent and Ethical Sourcing
Consumers are demanding greater transparency about where their food comes from, seeking brands that provide clear sourcing information. Riceland’s farmer-owned cooperative model provides a unique opportunity to highlight the farmers who grow our rice.
7. Premiumization of Staples
Consumers are willing to pay more for premium versions of everyday staples, including rice. Specialty rice varieties, like American-grown Jasmine, cater to this trend, offering elevated versions of a familiar product. Retailers can create attractive displays or premium sections that showcase unique rice options, appealing to shoppers looking to upgrade their pantry staples.
8. DIY and Meal Kit Offerings
The popularity of DIY meal kits and at-home cooking solutions continues to rise, with shoppers looking for convenience and creativity in the kitchen. Retailers can offer DIY kits featuring rice as abase, paired with sauces, seasonings, and recipe cards to create a complete meal experience. These kits cater to home cooks looking for inspiration while making it easy to prepare restaurant-quality meals.
9. Focus on Local and American-Grown Products
The demand for locally sourced and American-grown products is on the rise, as consumers seek to support domestic agriculture and reduce their carbon footprint. Riceland’s position as a leading US-grown rice brand aligns perfectly with this trend. Retailers can promote Riceland rice as a homegrown, sustainable choice, emphasizing its contribution to supporting American family farms.
10. Elevated Meal Prep and Batch Cooking
The trend of meal prepping and batch cooking continues to thrive, driven by busy lifestyles and the desire to save time and money. Rice is an excellent component of meal prep due to its versatility and ease of storage. Retailers can offer tips, recipe cards, and promotions on larger bags of rice, encouraging shoppers to incorporate rice into their weekly meal prep routines.
11. Ethnic and Regional Specialty Sections
As the demand for authentic ethnic foods grows, grocery stores are expanding their international and regional specialty sections.Riceland rice varieties can be prominently featured in these sections, accompanied by cross-promotions with ethnic spices, sauces, and complementary ingredients. This approach can help drive sales and inspire consumers to experiment with new recipes.
By aligning with these trends, retailers can effectively market rice as a versatile, sustainable, and health-conscious product that meets the evolving needs of modern consumers.
For more information, reach out to your Riceland sales representative.