The Riceland Difference: Family Farmers, Local Roots, and Value-Driven Meals
As grocery trends continue to shift, one thing remains clear: consumers are looking for more than just products—they want transparency, trust, and a connection to the people behind their food. According to a 2024 FMI U.S. Grocery Shopper Trends Report, 73% of consumers say they prefer buying products from companies that are transparent about their sourcing and production practices, while 62% actively seek out locally grown foods.
At Riceland Foods, these values have been at the heart of our story for over 100 years. As a farmer-owned cooperative, Riceland connects consumers to the very families who grow their food, providing high-quality, locally sourced rice that’s not only good for the planet but also good for the wallet.
Grown by Families for Families
Riceland Foods is powered by a network of over 5,500 family farmers across the U.S., primarily in the Arkansas Delta and surrounding states. These farmers are more than suppliers—they’re our owners and the backbone of everything we do.
“Riceland isn’t just a brand—it’s a partnership between our family farmers and the communities we serve,” stated Ben Noble, Executive Vice President and COO, “By choosing Riceland, our customers are supporting local agriculture and sustainable practices that benefit everyone, from field to table.”
This commitment to transparency and trust resonates deeply with today’s shoppers. A recent survey from Label Insight revealed that 81% of consumers consider transparency essential or extremely important in their purchasing decisions. By sharing our farmers’ stories and their dedication to sustainable practices, Riceland helps bridge the gap between the farm and the dinner table.
Locally Grown, Globally Loved
While some rice brands rely on imports, Riceland is proud to source all of its rice from the heartland of America. Not only does this reduce food miles and support local economies, but it also ensures consistent quality and safety that international suppliers can’t always guarantee.
This local focus is especially important as consumers grow more aware of supply chain challenges and environmental impacts. According to the 2025 Food Industry Sustainability Index, 68% of shoppers say they prioritize locally grown foods to reduce their environmental footprint, and Riceland delivers on this promise with rice grown right here at home.
Value for Today’s Budget-Conscious Shopper
In addition to trust and transparency, Riceland offers an essential benefit for today’s consumers: value. As grocery bills remain a top concern for families, affordable staples like Riceland rice are becoming more critical than ever.
“With rice, you get incredible versatility and nutrition at a fraction of the cost of other pantry staples,” says Capri Brixey, a former retail strategist. Riceland rice can be the cornerstone of budget-friendly meals that don’t sacrifice flavor or quality.
Consider these statistics:
- A 1-pound bag of Riceland rice yields approximately 12 servings, making it one of the most economical staples in any pantry.
- Rice is naturally gluten-free, rich in essential nutrients, and fits seamlessly into a variety of diets, from vegan to protein-heavy meal plans.
- Studies from the Rice Foundation show that rice-based meals can reduce overall grocery spending by 20-30%, helping families stretch their budgets without sacrificing taste or nutrition.
A Brand Consumers Can Trust
At Riceland Foods, our mission is simple: to provide high-quality, affordable rice while supporting the farmers who make it possible. When consumers choose Riceland, they’re not just buying a product—they’re joining a community that values sustainability, transparency, and local roots.
Whether it’s a comforting bowl of chicken and rice soup, a flavorful fried rice, or a decadent rice pudding, Riceland rice is the perfect addition to budget-friendly, value-driven meals that bring families together.
Let’s Cultivate Together
Riceland’s story of family farmers and local sourcing resonates with today’s shoppers, and we’re proud to partner with you in bringing this message to your customers. Contact our team today to learn more about how Riceland Foods can support your store’s success in meeting the needs of value-conscious, transparency-seeking consumers.