As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.

U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.

who we serve

National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers

The Riceland Advantage

At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.

With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.

More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

Products

Strength in Every SKU

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.

industry insights

Retail Insights You Can Stock Up On

At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

January 9, 2026

Grocery Trends Shaping 2026 

As retailers look ahead to 2026, one thing is clear: the grocery aisle is no longer just about products—it’s about purpose, flexibility, and trust. Consumers are demanding more value from every trip, balancing budget pressure with wellness goals, cultural curiosity, and a desire for brands that feel real and reliable. 

January 9, 2026

New Year’s Is Around the Corner: Rice as a January Reset Staple

As the holiday rush slows and shoppers turn their attention to the New Year, consumer purchasing patterns begin to shift. January traditionally brings renewed interest in healthier eating, meal planning, and cost-effective cooking, making rice a strategic staple for retailers entering Q1. 

January 13, 2026

Turning Leftovers into Loyalty: Rice as the Ultimate Post-Holiday Hero

As families look to stretch food budgets during and after the holidays, rice emerges as an affordable, versatile solution that helps turn leftovers into satisfying, low-waste meals. Shelf-stable and easy to repurpose, rice transforms post-holiday excess into comforting soups, bowls, casseroles, and more—without sacrificing flavor or nutrition. For retailers, this creates a timely opportunity to position rice beyond the holiday table and into the days that follow, driving value, reducing waste, and building repeat pantry purchases. With growing consumption momentum and strong margin potential, rice—backed by Riceland—becomes the hero ingredient for the post-holiday moment.

January 13, 2026

The Co-op Difference: Why Farmer-Owned Matters on Grocery Shelves

October is National Co-op Month — a time to celebrate connection, collaboration, and the shared values that bring great food to the table. 

September 5, 2025

Parboiled Rice – The Perfect Grain for Busy Fall Schedules

Parboiled rice, also known as converted rice, undergoes a unique steaming process before milling that gives it a firmer texture and improved cooking performance. Unlike regular white rice, it holds its shape during long cook times—making it the perfect choice for casseroles, soups, and one-pot dishes where rice often gets too soft. 

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