who we serve

National & Regional Grocery Chains

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Specialty Markets
Private Label Partners
Omnichannel Retailers

As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.
U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.
At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.
With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.
More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.
At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

As retailers look ahead to 2026, one thing is clear: the grocery aisle is no longer just about products—it’s about purpose, flexibility, and trust. Consumers are demanding more value from every trip, balancing budget pressure with wellness goals, cultural curiosity, and a desire for brands that feel real and reliable.
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As the holiday rush slows and shoppers turn their attention to the New Year, consumer purchasing patterns begin to shift. January traditionally brings renewed interest in healthier eating, meal planning, and cost-effective cooking, making rice a strategic staple for retailers entering Q1.
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As families look to stretch food budgets during and after the holidays, rice emerges as an affordable, versatile solution that helps turn leftovers into satisfying, low-waste meals. Shelf-stable and easy to repurpose, rice transforms post-holiday excess into comforting soups, bowls, casseroles, and more—without sacrificing flavor or nutrition. For retailers, this creates a timely opportunity to position rice beyond the holiday table and into the days that follow, driving value, reducing waste, and building repeat pantry purchases. With growing consumption momentum and strong margin potential, rice—backed by Riceland—becomes the hero ingredient for the post-holiday moment.

October is National Co-op Month — a time to celebrate connection, collaboration, and the shared values that bring great food to the table.

Parboiled rice, also known as converted rice, undergoes a unique steaming process before milling that gives it a firmer texture and improved cooking performance. Unlike regular white rice, it holds its shape during long cook times—making it the perfect choice for casseroles, soups, and one-pot dishes where rice often gets too soft.

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Every business is unique—let’s create a solution that works for you.