As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.

U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.

who we serve

National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers

The Riceland Advantage

At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.

With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.

More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

Products

Strength in Every SKU

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.

industry insights

Retail Insights You Can Stock Up On

At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

January 14, 2026

National Rice Month: Celebrating the World’s Most Versatile Grain

September is National Rice Month! The retail consumers' preferences and priorities continue to shift, and Riceland is here to help give you a snapshot of the current trends. We are highlighting some current grocery trends and how Riceland rice can be the perfect fit.

January 14, 2026

Riceland Rice: The Perfect Fit for Back-to-School Shoppers

As the back-to-school season begins, grocery retailers prepare for an influx of shoppers looking for convenient, nutritious, and cost-effective meal solutions. With busy schedules and the need for quick, versatile meals, families increasingly turn to ingredients that can do double duty across multiple meals. Riceland rice, with its multi-usability and ease of preparation, is an ideal choice for back-to-school shoppers. In this article, we’ll explore how Riceland rice meets the needs of busy families, highlight its versatility for multiple meals, and offer tips on meal prepping for the hectic weeks ahead.

January 14, 2026

Seasonal Marketing Strategies: Promoting Riceland Rice Year-Round

Marketing strategies that adapt to the changing seasons can significantly boost sales and customer engagement for grocery retailers. Riceland Foods offers a variety of rice products that are perfect for every season, helping retailers keep their shelves stocked with popular, versatile, and high-quality options year-round. Let us help you explore effective marketing strategies for promoting rice throughout the year, highlight seasonal recipes and promotions, and discuss how Iceland supports retailers with targeted marketing initiatives.

January 14, 2026

The Rise of Plant-Based Diets: How Riceland Rice Fits into the Trend

The rise of plant-based diets presents a significant opportunity for retailers to cater to a growing segment of health-conscious and environmentally aware-consumers. Riceland rice, with its nutritional benefits, versatility, and commitment to sustainability, is a unique and ideal product to feature prominently in your stores. Together, we can help consumers make healthier, more sustainable food choices.

January 14, 2026

Embrace Convenience: The Rise of Prepared Foods in Grocery Stores

The rise of prepared foods presents an exciting opportunity for grocery retailers to meet the evolving needs of today's consumers. By embracing convenience, catering to the preferences of Millennials and Gen Z, and partnering with local brands like Riceland Foods, retailers can position themselves for success in this rapidly growing category.

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