As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.

U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.

who we serve

National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers

The Riceland Advantage

At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.

With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.

More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

Products

Strength in Every SKU

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.

industry insights

Retail Insights You Can Stock Up On

At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

January 14, 2026

Post-Harvest Market Update

Harvest has wrapped up – what does that mean for the market? We sat down with Mark Holt, Vice President of Sales & Marketing to find out!

January 14, 2026

New Year, New Trends!

We got the scoop of all the latest food trends and compiled them here, just for you. From foreign flavors to cool colors, everything you need to know about 2020 is right here

January 14, 2026

Think Outside the Box

Rice has been one of the world’s most important and enjoyed staples for thousands of years.

January 14, 2026

New Trends in Nutrients

When it comes to shopping for and purchasing rice, there are a lot of factors that play a part in getting that bag of rice from the shelf to the cart and ultimately, the table.

January 14, 2026

How Different Shoppers Consume Rice

As we know, not all rice shoppers are alike. Some consumers purchase rice once a week while others can go months without purchasing a bag of rice.

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