As a farmer-owned cooperative, Riceland Retail Rice brings the strength of America’s rice growers directly to your shelves. Every grain tells the story of connection — between land and farmer, retailer and consumer, meal and moment.

U.S.-grown, milled with care, and trusted for generations, Riceland helps you stock the difference customers can taste.

who we serve

National & Regional Grocery Chains
Independent Grocers
Club & Value Retailers
Specialty Markets
Private Label Partners
Omnichannel Retailers

The Riceland Advantage

At Riceland, we know retail success starts with trust. As the U.S.’s largest miller and marketer of rice, we bring more than a century of farmer-owned heritage to every bag we put on your shelves. Our products deliver the quality, consistency, and value your shoppers expect—backed by a supply chain you can count on.

With vertically integrated operations and four milling locations, we ensure reliable availability, built-in supply security, and the scale to meet national demand. From long-grain staples to specialty varieties, every product is grown, milled, and packaged in the U.S. with care.

More than a supplier, Riceland is your retail partner. Together, we help you build categories, grow sales, and meet shopper needs with rice that’s trusted by families across America.

Products

Strength in Every SKU

From everyday pantry staples to specialty favorites, Riceland delivers rice that can drive category growth and shopper loyalty. Every product carries the strength of America’s rice farmers and our portfolio is designed to perform on your shelves.

industry insights

Retail Insights You Can Stock Up On

At Riceland, we don’t just mill the rice—we help you navigate the ever-changing retail landscape. Whether you’re managing a regional chain, a national account, or an independent grocery store, Riceland’s retail insights bring you category trends, shopper behaviors, and strategies to grow sales. Explore how Riceland’s rice drives basket building, meets food trends, and could expand your private label or branded offerings. Because your shelves deserve more than products—they deserve insight.

January 14, 2026

Understanding When Diners Eat Rice

While it’s easy to measure which rice dishes diners order, it’s difficult to know the benefits consumers are seeking with their order.

January 14, 2026

Getting to Know Rice Diners

Whether you’re seeking a restaurant with the latest food trends or ordering the same dish at the same place you always go to, each rice diner has their own unique restaurant selection and dish consumption habits.

January 14, 2026

Getting to Know Rice Consumers

Whether you cook rice to showcase your cultural heritage or you only know how to prepare a few recipes and use rice for a quick meal solution, each rice consumer has their own unique buying and consumption habits.

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From market updates to menu inspiration, our newsletter keeps foodservice operators in the know. Sign up today and get timely insights to help you fuel success with every serving.

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Every business is unique—let’s create a solution that works for you.